I started by reviewing existing ticketing experiences including Ticketmaster, SeatGeek, and StubHub. I looked at how each app handled event discovery, filtering, purchasing, account management, and ticket access, paying attention to both patterns that worked well and areas that added friction.

One thing became clear pretty quickly: buying a ticket is only one moment in a much larger experience. Before checkout, users are trying to decide where to go and what to see. After checkout, they need to find their ticket, get to the correct venue, and enter without digging through the app. That helped me look beyond the purchase flow and design around the whole night.

I defined the primary audience as college students and young working professionals who regularly use their phones to make plans, discover entertainment, and manage digital tickets.

From there, I organized the experience around four core moments: discover an event, narrow the options, purchase a ticket, and access it later. My guiding question became:

How might I create a ticketing experience for a specific venue that makes the entire journey from discovery to entry feel simpler?

Because Mood did not have an existing app, brand system, or established interface, I was able to build the experience from the ground up. I mapped the required flows first and then looked for places where one feature could remove friction across multiple parts of the journey.

That led to ideas like a featured event on the home screen, filters for date, genre, and Mood location, a centralized ticket wallet, built-in venue directions, and direct access to purchased tickets. I kept the feature set intentionally focused. Mood did not need to do everything a massive ticket marketplace could do. It needed to make attending events at three specific venues easy.

I built the high-fidelity prototype entirely in Figma, including the interface, interactions, animations, and reusable components. The prototype connects the four core flows: account creation, event filtering, ticket purchasing, and accessing purchased tickets.

I also explored how the visual design could make the product feel specific to Mood rather than like another generic ticketing app. Inspired by the changing colors of a mood ring, I created animated gradients and bold visual elements that shift throughout the experience while keeping navigation and important actions easy to recognize.

This project did not include formal usability testing, which is the biggest step I would add if I continued the work. I would test the four primary flows with users, paying particular attention to event filtering, checkout, and how quickly someone can find their barcode under the time pressure of entering a venue.

I would also test the visual system for accessibility, especially contrast across the animated gradients, before moving the product toward development.