As the UX Club Sponsorship and Event Coordinator, I help strengthen the connection between students and the UX community by coordinating events, building relationships with sponsors, and supporting club initiatives. This leadership role has strengthened my communication, organization, and collaboration skills while allowing me to contribute to a more connected and engaging student experience.

I design and optimize email campaigns and landing page experiences with a focus on user engagement and conversion. I use A/B testing, performance analytics, and usability insights to improve digital journeys and reduce friction for users. My work contributes to high-performing campaigns that supported over $50 million in loan originations in 2025.

Led the design and development of small business websites, focusing on intuitive user flows and clear information architecture. I combined UX principles with digital marketing strategy to improve user engagement and conversion performance. My work helped increase website traffic by over 500% and generated more than $50,000 in quarterly revenue for clients.