I design and optimize email campaigns and landing page experiences with a focus on user engagement and conversion. I use A/B testing, performance analytics, and usability insights to improve digital journeys and reduce friction for users. My work contributes to high-performing campaigns that supported over $50 million in loan originations in 2025.

Led the design and development of small business websites, focusing on intuitive user flows and clear information architecture. I combined UX principles with digital marketing strategy to improve user engagement and conversion performance. My work helped increase website traffic by over 500% and generated more than $50,000 in quarterly revenue for clients.